Audience: People who use electronics a lot and want to save money on batteries.
Big Names: Michael Jordan
(Greatest NBA Player of all time)
Ethos: The ad says that Rayovac batteries are not like any regular battery and that they have longer-lasting alkaline power for cheaper and plus you can return it if you're not satisfied with battery and get your money back.
Pathos: The ad makes you happy that you get longer-lasting batteries for a cheaper price which makes you happy that you save money and is coming from a legend like Michael Jordan.
Logos: None
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